Cynthia Bradford Lencioni

As Pulsara's EVP of Global Business & Chief Operating Officer, Cynthia moves seamlessly between teams to lead both U.S. Business Operations and global expansion efforts.

Cynthia Bradford Lencioni

Cynthia Bradford Lencioni

As Pulsara's EVP of Global Business & Chief Operating Officer, Cynthia moves seamlessly between teams to lead both U.S. Business Operations and global expansion efforts.

Recent posts by Cynthia Bradford Lencioni

7 min read

It's Time to Leverage Mobile Technology to Create Systems of Care That Scale

By Cynthia Bradford Lencioni on May 05, 2021

Imagine that you are a paramedic in a rural region who has been summoned by 999 dispatch to the scene of a home accident. All you know is that there is a patient with suspected burns who is counting on you to save his life. When you arrive on scene, you quickly determine that your patient is a young child of about eight years of age with third-degree burns on at least 20% of his body, including his upper torso and head. He is deteriorating rapidly into shock. Given the extent of his injuries, you realize that per protocol, he needs immediate transport to a burn centre. As your partner begins to start an IV, you radio the regional command centre to provide the patient’s status and urgently request critical-care transport via air ambulance. Precious seconds turn into minutes as you stand by waiting for a reply from the command centre with an ETA for the air ambulance team... 

Topics: Technology Connected Teams Systems of Care United Kingdom
3 min read

The Food and Drug Administration Changes Course toward Healthcare Communications

By Cynthia Bradford Lencioni on Jul 18, 2017

Listen to this post on the go with Pulsara's new Podcast!

In a stunning development leaked this week to the media, a senior Food and Drug Administration source told journalists that the FDA plans to begin regulating as medical devices certain mobile phones, fax machines, pagers, and some models of egg timers used by healthcare providers for communication and care coordination within the next year. 

………… Fake News!!

The truth is that over the past 5 years, there has been a deregulatory trend in the US with regard to low-risk healthcare software, and the 21st-Century Cures Act (2016) is the latest in that trend. Specifically, the Cures Act provides that software for healthcare communication and logistics does not meet the FDA’s “medical device” definition, or classification, and is therefore not subject to FDA regulation.  The FDA classifications for software as a medical device are based on the intended use of the application and the risk it presents to patient safety.  

Topics: Healthcare
2 min read

What Healthcare Needs to Know About Security in an Increasingly Cloud-Based Industry

By Cynthia Bradford Lencioni on May 02, 2017

Security vulnerabilities are a concern for everyone in this day and age when it seems there’s a major security incident in the news each week. And unfortunately, health care entities have been specifically targeted for their sensitive, monetizable information.

Topics: Healthcare
3 min read

From Swim Races to Emergency Cases: How to Shatter Times and Set New Records

By Cynthia Bradford Lencioni on Aug 30, 2016

The author competes in a high school 200 meter freestyle race.

800 m freestyle
8:04.79 (World Record)
Katie Ledecky
August 12, 2016

400 m freestyle
3:56.46 (World Record)
Katie Ledecky
August 7, 2016

I’m a lot of things: a mom, a wife, a Chief Operating Officer … but one of my longest-standing titles is that of swimmer. I started competing in swimming at age 6 and continued on through Division 1 in college. And while I no longer compete, swimming is still a passion of mine, and my favorite way to exercise. So it’s no surprise that I love watching the Summer Olympics. In addition to the network coverage, it was especially fun to see former teammates and coaches broadcasting TV color commentary and posting behind-the-scenes photos with Michael Phelps and other medal winners.

Topics: Stroke STEMI
2 min read

From Healthcare to the Tech Industry, How to Hack Your To-Do List

By Cynthia Bradford Lencioni on Jan 29, 2016

Nothing is particularly hard if you divide it into small jobs. --- Henry Ford

No matter who you are, what your personality type is, or what kind of work you do, from time to time it is inevitable that you will say to yourself:

“How on earth am I going to ever accomplish this?”

“Where do I begin?”

“There’s no way!...”

I can sure relate to these expressions in my life experiences. As a student athlete in college, those 18-hour days that started with a 5am morning workout and ended doing calculus problems into the evening were daunting. I eventually learned not to focus on the GPA I had to reach to maintain my scholarship, but rather on doing well on the exams, projects, and papers along the way each semester.

Topics: Leadership