Pulsara Around the World - December 2024
NOVEMBER RECAP After a whirlwind November with Team Pulsara exhibiting at eight conferences, our exhibit schedule is slowing down as the year draws...
3 min read
Kris Kaull : Apr 01, 2024
With a Strategy as Sticky as Their Product, Pulsara Aims to Fax Its Way into Healthcare History
BOZEMAN, Mont., April 1st, 2024 — In an audacious pivot that industry insiders are calling "a stroke of mad genius," Pulsara, the titan of digital healthcare communication, has announced its intention to acquire a leading sticky note manufacturer StickIt Solutions and fax machine giant RetroComm Innovations. This groundbreaking move seeks to blend the digital with the decidedly analog, capturing the near-retirement team's hearts (and notes) while confounding millennials and zoomers.
This initiative is part of Pulsara’s ongoing commitment to bridge the technological divide and foster a more inclusive communication environment for all generations. Dale Pearson, President of Pulsara, emphasized the company’s forward-thinking strategy, stating, "Our mission has always been to connect teams across healthcare entities seamlessly. Today, we reaffirm our dedication to digital innovation and the tangible, personal touch that comes with paper. There’s a unique reliability and simplicity that resonates deeply with tradition. This initiative represents our renewed commitment to ensuring no one is left behind in our journey towards improving healthcare communication."
To bolster this new direction, Pulsara is incorporating these tried-and-true communication methods into its state-of-the-art platform. This integration aims to offer a hybrid solution that respects the preferences of all users, combining the immediacy of digital alerts with the physical presence of sticky notes and faxed documents.
Maggie "Memo" Parker, Chief Innovation Officer at StickIt Solutions, shared her perspective: “In an age where cybersecurity becomes tighter than a drum, our little sticky notes have become the unsung heroes of IT circumvention. When Pulsara approached us, we realized that our role in healthcare was about to get a lot stickier. It’s an open secret that despite the best efforts of IT departments worldwide, the most secure passwords often end up on a yellow square stuck to a monitor. We’re not just in the business of reminders; we’re the keepers of the gateway to the digital kingdom.” Ms. Parker Added, “Partnering with Pulsara, we’re excited to elevate our contribution from desktop security breaches to critical healthcare communication. Remember, in a complex tech world, sometimes the most powerful tool is the simplest one – especially when it's got an adhesive back!”
Amidst cybersecurity and digital efficiency discussions, Pulsara's move highlights an often-overlooked aspect of healthcare communication: the human touch. Whether it's a beep and whirr from the fax or the flutter of a sticky note, Pulsara is betting big on the idea that sometimes, the best way forward is a step back.
Franklin "Fax" Henderson, CEO of RetroComm Innovations, couldn’t contain his excitement about the partnership with Pulsara. With a twinkle in his eye and a grin wide enough to stretch across a sheet of A4 paper, he remarked, "Well, I'll tell you what, when we first heard Pulsara was interested in merging with us, I had to double-check our fax machine to make sure the message wasn’t a misprint. It’s been a running joke in the tech industry that healthcare is the last bastion of fax machine usage, and now, thanks to Pulsara, we're not just relevant – we're revolutionaries! It’s like discovering your old high school band is suddenly topping the charts again. So, in the digital world, keep your emails and instant messages. We’ve got something that makes that 'BRRRRING' sound, and apparently, it’s exactly what the doctor ordered!"
Pulsara's acquisition marks a significant shift in the healthcare technology landscape. It serves as a testament to the company's innovative approach to meeting the diverse needs of healthcare professionals and patients alike. By embracing the digital and analog worlds, Pulsara sets a new standard for inclusivity and accessibility in healthcare communication.
Joey Branton, SVP of Strategic Initiatives at Pulsara and a proud Louisiana local added, "Y'all, this new fandangled partnership allows us to do things as if pigs fly. It's like we're throwin' a gumbo pot of ideas on the burner, mixin' the old with the new, to cook up somethin' everyone can get a spoon into. It’s a big deal, like finding all y'all’s lost shrimp in the bayou, showing we value every generation's way of connectin’ and communicatin’."
The announcement has sent ripples through the healthcare industry, with many praising Pulsara's boldness and others scratching their heads. Critics argue that reintroducing technologies reminiscent of a 90s office space into modern hospitals' sleek, sterile corridors is anachronistic. Yet, Pulsara insists that this "back to the future" approach is what the industry needs to bridge generational gaps in technology usage.
About Pulsara
It’s about people. During the most critical moments in life, Pulsara unites distributed teams and fragmented technologies as dynamic events evolve on a scalable communications and logistics platform, improving the lives of people in need and those who serve them.
We envision a world where needless suffering is eliminated because communities can unite and communicate without friction. Pulsara customers report average reductions in treatment times of between 22% and 68%. For more information, visit www.pulsara.com.
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Press Contact
Kris Kaull
Chief Growth Officer, Pulsara
Kris@pulsara.com
+1 877-903-5642
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