Reflections from Pulsara's CEO: Driven by Purpose

“People with a sense of purpose have learned to let life question them and have moved the focus of their attention and concern away from themselves to others.  Purpose, then, is not a job or a role or a goal.  It is the belief that our lives, our part in the whole of things, truly matters.  Having a profound sense of who we are, where we came from, and where we’re going, we choose to believe that mattering matters.”  - Richard Leider

 

At Pulsara, we are a purpose driven company, and that purpose is to improve the lives of patients and caregivers through innovative communication.  We believe that in order to better serve patients, we must also serve and strive to improve the lives of their caregivers.

 

Over my years of clinical practice, I became very frustrated with technology in healthcare.  I never felt like it was designed for me and my workflows.  While it might diagram out on paper or process maps, it always felt complicated, tedious, and cumbersome.

 

I spent many years in STEMI, stroke, trauma, and departmental meetings designing workflows for these time sensitive emergencies around various tools and middlemen, including:

• ECG transmitting service for EMS
• Separate radio calls
• Pagers
• Email/Fax
• Texting
• Answering services and Unit Clerks
• Call lists
• Telemedicine
• Tons of phone calls
• …

We would have some great times, but we would also have lots of failures and outliers.  We spent most of our meetings dedicated to troubleshooting the weaknesses of the best system we could design by patching all of these tools together.  So many moving parts.  So complicated.  Extremely prone to failure.

 

Solving this problem is our PURPOSE.

 

Why is it that Amazon, Uber, Open Table … can build a single global network that brings millions of people together to efficiently accomplish a task but when a patient’s heart or brain is dying, we STILL rely on patching multiple archaic technologies together?  Why can’t we have a single tool that is simple to use and is designed to drive patients through best practice protocols and guidelines?

 

Well …  Now we can.