Pulsara's Customer-Led Growth Model

At Pulsara, our commitment to improving the lives of people and those who serve them drives everything we do. We are proud of the intentional culture we have built, one that values trust, service, and genuine relationships over transactional goals.

Pulsara is unique in that we have no commissioned sales staff. Our team does not set quotas tied to arbitrary calendar deadlines. Why? We believe in letting the needs of our customers dictate the pace and timing of any decisions rather than being driven by pressure to “close a deal.” This approach allows us to focus on what truly matters: serving our existing customers with world-class support while maintaining steady, organic growth thanks to an exceptional product that delivers measurable value.

A critical part of our mission is to connect people and improve communication during dynamic events. That’s why we offer our platform’s foundational functionality for free—yes, free—and forever free for those who choose to use it. Building a multi-organizational communication network benefits everyone: first responders, ambulance organizations, hospitals, emergency managers, and the communities they serve.

Some have asked if this free offering is a “bait and switch,” implying that we force customers into paid plans. Nothing could be further from the truth. The free product is a fully functional version that any organization can adopt without obligation. Many of our customers who start with the free product later choose to upgrade because they see the immense value the platform delivers—from improving incident management to enhancing downstream care. But that decision is entirely theirs, based on their specific needs and timing.

Our purpose is clear: We want to eliminate needless suffering by enabling seamless communication and collaboration across entire healthcare ecosystems. Our values—Think Customer First, Embrace Servant Leadership, Simplify, and Demonstrate Grit—guide us in delivering on that promise daily.

To our customers, partners, and supporters: thank you for trusting Pulsara to be part of your mission. And to those who may not know us yet, we invite you to learn more about how we’re working to create “Better Care. Faster.”

To learn more about our values and philosophy on serving our customers, check out our About Pulsara page.