COVID-19 has taught us quite a bit about our current methods for communicating in a crisis. Whether you are currently experiencing a COVID-19 surge, are anticipating your next surge, or are catching up from your last surge, there is no doubt about one thing: the past two years have exposed many of the flaws in our system. There is good news, though. Now that we can pinpoint, identify, and examine some of the flaws, we have a clear path toward some new ways that we can set ourselves up for success in the future.
Over the course of the pandemic, we’ve seen firsthand the results of our current systems. We now know that very few are truly prepared for all hazards and stress events.